Bells of Steel Training App

You bought the equipment. Now let's make sure it doesn't become an expensive coat rack.
I'm Kaevon, founder of Bells of Steel — and I built this app for one simple reason: I kept seeing customers trying to shove their home gym into programs that weren't built for it.
'Yeah, I'm following this program — I'm just trying to shoehorn my home gym setup into it.'
I hated that.
If we're selling equipment, we should be teaching people how to use it — with training that actually matches what we sell.
Then there was the second reason (and it hit home hard): I'm a parent and a busy professional. Most training falls into two buckets: (1) hardcore programs I used to do in my 20s when I had two hours a day — that's not real life anymore. (2) AI generators that sound advanced but ignore basic strength principles.
My wife selected 'Maximum Strength' in a popular app. It responded with weeks starting with high-rep lunges — and at one point prescribed heavier bicep curls than bench press. That's nonsensical programming even a junior strength coach would never do.
If strength is the goal, the structure should reflect that: heavy compounds first, logical progressions, rep ranges that make sense.
Meanwhile, our customers are busy parents, comeback lifters, and professionals saying:
'I got a home gym because I don't have time to drive to the gym. I want something simple, effective, consistent — I can just trust a professional is looking out for me. I'm not trying to bench 300 again. I just want to feel strong, move better, and not get hurt.'
That's what this app is built for.
We built it on professional coaching software used by thousands of coaches worldwide — elite-level tracking, performance reports, and a massive demo library baked in. Not a flimsy checklist platform.
If you want the simplest way to use your home gym and actually progress week to week? Welcome. Let the gainz begin.
— Kaevon, Founder, Bells of Steel
What You Get
30+ full training programs at launch (more added monthly)
20+ single-day workouts for flexible one-off sessions
Equipment-specific programs: All-In-One / Functional Trainer / Cable Tower, Adjustable Kettlebell, Bench + Dumbbells, Power Rack + Bench + Bar, Bar + Plates Only and more
Clear progression (so you actually get stronger — not just sweaty)
1,000+ exercise demo videos with cues and instructions
Tracking + reports so you can see progress over time
Built for busy people: 2–4 days/week options + quick workout formats
Example Programs Included
7-Part Learn the Kettlebell (video follow-along series)
All-In-One Trainer — Lift & Leave
Couch to 500KG
Newbie Gainz (Bench + DB / Cable Tower / Functional Trainer)
Barbell + Plates Only — Strength + Conditioning
Rack, Barbell & Bench — MetCon Strength
Six Weeks to Strength — Beginner Powerlifting
4-Week Bodyweight Program
...plus 30+ total programs at launch, more added monthly
Who It's For
Busy parents and professionals (30–55) who want strength and longevity
Home gym owners who want to use their setup properly
Former athletes and 'comeback' lifters who want smart programming that respects joints
Beginners who want confidence without bro-science
Who It's Not For
People training for elite competition prep
Anyone who wants hour-long+ advanced programming exclusively (though a few more challenging programs are included)
Stronger Together — Couples Plan
Sixteen years ago — around the same time I started B.o.S. — my wife Lindsay was brand new to lifting. I introduced her to strength training. Eventually it became her thing too. She went from learning the basics to competing in strength sports.
Our gym is in our living room. Our kids grow up watching us train. They see consistency. They see discipline. They see mom and dad getting stronger together.
That's why we offer a Couples plan. Because strength is better when it's shared.
Two people. Two programs. One stronger household.
How Access Works
After purchase: Your code and instructions will be sent to you via email (separate from your confirmation email)
To activate: enter code + credit card (use credit card — not Apple/Google Pay)
30-day money-back guarantee begins on activation — cancel within 30 days for a full refund